# Synapse > Leading Performance Marketing Agency | Synapse https://www.synapsesem.com/ ## Recent Content - [What Google’s Recent SERP Change Means for Brands and the Future of Search](https://www.synapsesem.com/blog/num-100-serp-change/): In September, Google rolled out an update that broke rank tracking tools and impacted impressions. Learn what changed, and why, today! On September 10th, 2025, Google made a major, but not-immediately-apparent, change to how the SERP is populated. Users likely didnt notice any difference, but marketers and fellow SEOs are up in arms. In my own world as an SEO consultant, this update has changed how I perceive and share the narrative of my clients performance. Read on to learn more about the recent change to SERPs and what it means for you. What Happened? The update in question has to do with how Googles SERP is loaded and... - [Our POV: How AI Overviews and Multi-Ad Serving are Reshaping Paid Search](https://www.synapsesem.com/blog/how-ai-overviews-and-multi-serving-are-reshaping-ppc/): Discover how Googles AI Overviews and Multi-Ad Serving are redefining paid search. Learn whats changing in the SERP, how PPC strategies are evolving,... AI Overviews Changed SEO, But What About PPC? As our own data and industry data have confirmed, Google AI Overviews (AIOs) have hurt organic traffic. In fact, our clients are experiencing a 20%-40% YoY decline in organic traffic since AIO frequency spiked back in March 2025. But for paid search, the story isnt as straightforward. Many advertisers are concerned about CPC inflation and limited ad inventory associated with the rapid expansion of AI search experiences. But are these concerns valid?... - [ChatGPT Atlas Launches Chrome Competitor on MacOS](https://www.synapsesem.com/blog/chatgpt-atlas-launch/): ChatGPT Atlas, OpenAIs new AI-powered browser, merges web browsing with ChatGPTs intelligence. Discover what it means for the future of AI-driven... On October 21, OpenAI launched its long-awaited browser: ChatGPT Atlas. The new browser is a direct competitor to Chrome, with new AI capabilities that blend a traditional web-browsing experience with the customization, intuitiveness, and automation that hundreds of millions of people have become accustomed to in ChatGPT. We think this browser represents a larger shift towards AI-enhanced search experiences, so our Synapse Labs team downloaded the browser and began testing. At first glance,... - [How to Rank in AI Overviews: 7 Tips to Reach the Top](https://www.synapsesem.com/blog/how-to-rank-in-ai-overviews/): The prevalence of AI Overviews is increasing rapidlycan your business keep up? Learn how to rank in AI Overviews and optimize your content for AI. The advent of AI Overviews is, without a doubt, the most monumental change weve seen in search as we know it. (Well, at least in my ten-year tenure so far.) And as much as you might want to ignore them, AI Overviews are here to stay. Prevalence of these results have increased over 200% since their rollout in 2024, and more are being tested every day. This isnt to say SEO is dead. AI Overviews are an evolution of SEO, offering a unique opportunity for brands to gain top-of-page visibility and be... - [How to Tell If AI Overviews Are Impacting Your Site](https://www.synapsesem.com/blog/ai-overview-impact/): Googles AI Overviews are transforming search. Understand their effect on traffic across the funnel and the new KPIs that show real impact. Googles AI Overviews have fundamentally changed the search engine landscape, and many digital marketers are struggling to understand their impact. If youve noticed unusual patterns in your search traffic, this new SERP feature may be the culprit. The good news? These changes arent necessarily hurting your business. In fact, understanding how to measure and optimize for AI overviews can give you visibility in premium SERP real estate. The key is knowing what to look for and how to adapt your... - [6 AI Overview Stats You Should Know](https://www.synapsesem.com/blog/ai-overview-stats-you-should-know/): Explore 6 AI Overview stats from our real-world dataset and uncover what these insights mean for creating and optimizing your AI search strategy. Since the full U.S. rollout of Googles AI Overviews (AIOs) in May 2024, search has undergone one of the largest shifts in recent SEO history. In fact, our data suggests that roughly 30%-50% of keywords trigger AIOs. AI Overviews arent just a trend in the broader landscape of AI, theyre a signal of a fundamental shift in the search experience. At Synapse, weve been actively tracking and analyzing how AI Overviews are impacting both our clients and Organic Search as a whole. Using a combination... - [Synapse Launches Synapse Labs to Drive Innovation in AI-Powered Performance Marketing](https://www.synapsesem.com/blog/synapse-launches-synapse-labs/): BOSTON, MA June 02, 2025 Synapse, a performance marketing agency specializing in paid search, SEO, social media advertising, and analytics, today... BOSTON, MA June 02, 2025 Synapse, a performance marketing agency specializing in paid search, SEO, social media advertising, and analytics, today announced the launch of Synapse Labs, a new internal initiative designed to keep the firmand its clientsat the forefront of AI-driven marketing innovation. Synapse Labs will focus on two core objectives: Tracking and Optimizing for AI Overviews and AI Engines As generative AI continues to transform the search landscape, Synapse Labs will explore new... - [Synapse Announces Exciting Client Offer: Free Puppies for All New Clients!](https://www.synapsesem.com/blog/synapse-announces-exciting-client-offer-free-puppies-for-all-new-clients/): Boston, MA April 1, 2025 Synapse, a leading performance marketing agency, has just announced an unexpected and heartwarming offer: theyre giving... Boston, MA April 1, 2025 Synapse, a leading performance marketing agency, has just announced an unexpected and heartwarming offer: theyre giving away free puppies to all new clients! Starting April 1st, the agency is taking customer care to the next level with an unprecedented move to combine top-tier marketing services with puppy love. We believe that good marketing is all about building connections and what better way to build a stronger bond than through the unconditional love of a puppy?... - [What is Connected TV (CTV) Advertising and How Does it Work?](https://www.synapsesem.com/blog/what-is-ctv-advertising/): Connected TV offers targeted, interactive ads on smart TVs and devices. Discover the power of CTV advertising and how it can boost your brand's reach. When you think of TV advertising, you may think of traditional linear TV advertising. You might picture paying hefty sums for a Super Bowl spot, relying on probabilistic attribution models, and hoping users convert. However, with 80.7 million U.S. households expected to cut the cord by 2026, does TV advertising still have a place in the digital age of marketing? Enter connected TV (CTV), a targeted, attributable way of TV advertising. With platforms like Google Ads and LinkedIn now offering CTV... - [Integrating SEO and Social Media Strategy: Looking Beyond Google in 2025](https://www.synapsesem.com/blog/seo-and-social-media-looking-beyond-google/): With the rise of Social SEO, experts should develop holistic social media SEO strategies to improve overall search visibility. Learn how to get... As the digital marketing landscape continues to evolve, social media platforms are gaining traction in search. When considering search engine optimization (SEO), it may be time to reevaluate search behaviors and adjust SEO strategies accordingly. Should we reconsider what a search engine is in SEO? Should we evolve our definition of SEO and our approach to it? Lets talk about it. What is SEO in 2025? The Evolution of SEO Its been nearly three decades since search engine optimization began as a... - [The 5 Best Google Ads Scripts in 2025](https://www.synapsesem.com/blog/best-google-ads-scripts/): Google Ads scripts offer a powerful way to automate workflows, optimize campaigns, and uncover insights. Discover our five favorite scripts right now. Google Ads scripts offer advertisers a powerful way to automate workflows, optimize campaigns, and uncover hidden performance insights. With programmatic access to your accounts data and settings, these scripts help streamline repetitive tasks, enable data-driven decision-making, and improve efficiency. With so many options available, here are our five must-have scripts that can take your Google Ads reporting and optimization to the next level: 1. Customize budgets by day of week Google Ads... - [Forums SEO: How Reddit Took Over the SERP and What We Can Learn From Their Conquest](https://www.synapsesem.com/blog/forums-seo-reddit-learnings/): Reddit has become a dominating force across millions of organic SERPs. Discover how they did it and what you can learn from their success. Hype around Googles AI Overview SERP feature in the SEO industry is getting overblown. Sure, its new and AI is having a moment. And Im sure well see Google continue to integrate AI features into the search experience. But there isnt much for us there. The same optimizations were making to our clients sites to improve their rank and user experience will likely make their content more competitive in AI Overviews as well. For now, I dont see any reason to make major changes to our strategy. But... - [How Generative AI is Reshaping SEO](https://www.synapsesem.com/blog/how-generative-ai-is-reshaping-seo/): Discover how generative AI is revolutionizing SEO with refined content strategies, personalized search, and enhanced understanding of user intent. The adoption of AI in marketing is surging. The Artificial Intelligence 2024 Benchmark Report from Influencer Marketing Hub shows that 42.2% of marketers have already adopted generative AI, highlighting its increasing role in digital strategies. As search engines and user behaviors evolve, businesses and marketers are adapting to a new search engine optimization (SEO) landscape shaped by the transformative power of generative AI. From content creation to personalized search experiences and a... - [Synapse's New Reporting and Analytics Capabilities](https://www.synapsesem.com/blog/synapse-announces-enhanced-reporting-and-analytics-capabilities/): See how Synapses new reporting and analytics capabilities deliver advanced insights, seamless integration, and cutting-edge visualization. Learn more. Synapse Announces Enhanced Reporting and Analytics Capabilities Synapse is excited to announce that it has made significant upgrades to its reporting and analytics capabilities. Earlier this year, the agency partnered with Funnel.io, a marketing intelligence platform, to enhance its data management processes. Funnel establishes itself as a key component of the agencys new tech stack, helping to maximize the value of other tools already in use such as BigQuery (data storage) and Looker Studio... - [Maximizing ROI: Best Practices for B2B Paid Campaigns on LinkedIn](https://www.synapsesem.com/blog/maximizing-roi-best-practices-for-b2b-paid-campaigns-on-linkedin/): In the fast-paced world of B2B marketing, LinkedIn has emerged as a powerhouse platform for reaching key decision-makers and industry influencers,... In the fast-paced world of B2B marketing, LinkedIn has emerged as a powerhouse platform for reaching key decision-makers and industry influencers, with 134.5 million active daily users. (Statista) As the oldest (still active) social media platform, having launched in 2023, LinkedIn remains distinctly different from the newer apps and requires a unique approach to the content used on the platform and an understanding of the LinkedIn users mindset. Heres why LinkedIn is ranked as the #1 platform... - [Using GDN for Awareness? Here are 3 More Impactful Strategies](https://www.synapsesem.com/blog/using-gdn-for-awareness-here-are-3-more-impactful-strategies/): In the B2B marketing world, generating qualified leads is typically the highest priority need. Marketing teams are focused on any lead gen method... In the B2B marketing world, generating qualified leads is typically the highest priority need. Marketing teams are focused on any lead gen method that proves successful, whether it be Google search, LinkedIn, email marketing, Meta, etc. The question digital marketers are often faced with is, how can we raise awareness? How can we increase our top of funnel customers even earlier in the buying cycle? As an agency we are constantly asked to run ads across the Google Display Network (GDN) for... - [A Marketer’s Guide to Enhanced Conversions](https://www.synapsesem.com/blog/marketers-guide-to-enhanced-conversions/): Enhanced Conversions are the future of Google Ads conversion tracking, using first-party data to accurately and securely track activity. Enhanced conversions for Google Ads has been a recent hot topic in the digital marketing community, but there are still many questions around exactly what it is, how it works, how its implemented, and why you should implement it. Luckily were here to answer and explain all of those questions, but if youre looking for the quick answer, enhanced conversions are the future of conversion tracking in Google Ads and we recommend that you implement this feature as soon as possible. Google is... - [7 Excel Formulas to Make Paid Search Easier](https://www.synapsesem.com/blog/excel-formulas-for-paid-search-marketing/): In the world of Pay-Per-Click (PPC) advertising, digital marketers are constantly managing data, optimizing ad copy, and creating reports. In the world of Pay-Per-Click (PPC) advertising, digital marketers are constantly managing data, optimizing ad copy, and creating reports, usually in Microsoft Excel. Whether you are a digital marketing novice or an experienced PPC master, this blog explores seven essential Excel formulas that will help you work smarter, not harder. 1. =LEN to Count Characters When crafting ad copy, character limits matter. For example, when creating a responsive search ad (RSA), each headline can have a... - [4 Best AI Video Generators for Marketing in 2024](https://www.synapsesem.com/blog/4-best-ai-video-generators-for-marketing/): Join us as we dissect the features of each AI video generator, providing you with valuable insights in choosing the best AI video tool for your... As businesses increasingly invest in video content, the numbers speak for themselves. According to HubSpot's State of Marketing Report, 87% of video marketers confirm that incorporating video content has led to an increase in traffic to their websites. Additionally, 80% of video marketers say that incorporating video content has directly contributed to increased sales. In light of these compelling statistics and the evolving landscape of content creation, AI video generators have emerged as... - [A Guide to Google’s Helpful Content Updates](https://www.synapsesem.com/blog/what-is-helpful-content/): Google's helpful content updates boost the performance of sites with high-quality content. Learn what makes content helpful with our complete guide! You might ask yourself: Helpful content? Whos creating UNhelpful content? Believe it or not, there are many websites out there designed to exploit Googles ranking algorithms to make a quick buck. Some good news: If youre already concerned about keeping your website helpful, you probably dont need to be concerned about these algorithm changes. Most established sites with dedicated SEO strategies are already generating helpful content. Still, Googles ongoing updates to its Helpful Content System... ## Case Studies - [F.W. Webb | Driving PPC Revenue Growth by Prioritizing High-Profit Products](https://www.synapsesem.com/case-studies/fw-webb/): Download PDF Download PDF - [RealPage | Transforming Paid Media with an Audience-First, Data-Backed Strategy](https://www.synapsesem.com/case-studies/real-page/): Download PDF Download PDF - [Pri-Med | An Integrated Digital Marketing Approach](https://www.synapsesem.com/case-studies/pri-med/): Download PDF Download PDF - [Goodwin University | GU Sees Continued Growth in Lead Volume Through Partnership with Synapse](https://www.synapsesem.com/case-studies/goodwin-university/): Download PDF Download PDF - [Buildium | Leveraging Back-End Data to Scale Paid Search Program](https://www.synapsesem.com/case-studies/buildium/): Download PDF Download PDF ## Team - [Caroline Cole](https://www.synapsesem.com/team/caroline-cole/) - [Carleigh Brown](https://www.synapsesem.com/team/carleigh-brown/): Carleigh supports Synapse clients by analyzing performance data, optimizing digital campaigns, and uncovering insights that drive smarter marketing... Carleigh supports Synapse clients by analyzing performance data, optimizing digital campaigns, and uncovering insights that drive smarter marketing decisions. She applies her degree in Economics from the University of New Hampshire, where she graduated in 2026, to translate complex data into actionable strategies that improve marketing performance. Before joining Synapse, Carleigh gained analytical experience through a banking internship and as a leader within a student-managed investment fund,... - [Maxence Bolton](https://www.synapsesem.com/team/maxence-bolton/): Maxence supports Synapse clients across PPC and SEO, optimizing campaigns and strengthening search performance to help clients achieve... Maxence supports Synapse clients across PPC and SEO, optimizing campaigns and strengthening search performance to help clients achieve measurable results. Since joining Synapse, he has continued to develop his skills in digital marketing and stay closely attuned to shifts in the digital landscape. A 2026 graduate of Boston College, Maxence concentrated in Management & Leadership and Finance, with a minor in Mathematics, a background that shapes his analytical results driven approach to... - [Sarah Young](https://www.synapsesem.com/team/sarah-young/): Sarah supports Synapse clients by analyzing performance data and uncovering insights that drive smarter marketing decisions. She applies her... Sarah supports Synapse clients by analyzing performance data and uncovering insights that drive smarter marketing decisions. She applies her background in Cognitive Science of Design from Dartmouth College, where she graduated in 2025, to better understand user behavior and elevate digital performance. Before joining Synapse, Sarah interned in marketing and recruiting at a climate tech startup, gaining hands-on experience in fast-paced, mission-driven environments. Sarah is a lifelong... - [Athena Li](https://www.synapsesem.com/team/athena-li/): Athena supports Synapses SEO and PPC clients by analyzing performance data, optimizing search campaigns, and contributing to content development.... Athena supports Synapses SEO and PPC clients by analyzing performance data, optimizing search campaigns, and contributing to content development. She brings a strong quantitative approach to uncovering insights that enhance visibility and drive measurable results. Athena graduated from Brandeis University in 2025 with a degree in Applied Mathematics and Economics. Prior to joining Synapse, she interned at a clinical operations company, further strengthening her analytical and problem-solving... - [Karen Situ](https://www.synapsesem.com/team/karen-situ/): Karen supports clients across SEO and PPC, blending data and strategy to drive traffic, optimize campaigns, and deliver measurable growth. She... Karen supports clients across SEO and PPC, blending data and strategy to drive traffic, optimize campaigns, and deliver measurable growth. She brings a strong analytical mindset and a passion for uncovering insights that inform smarter marketing decisions. Karen joined Synapse after graduating from Tufts University with a degree in Quantitative Economics. Her earlier internship in investment management helped sharpen the quantitative and problem-solving skills she now applies to performance... - [Christina Merchant](https://www.synapsesem.com/team/christina-merchant/): Christina supports Synapse clients across PPC, SEO, and analytics, optimizing campaigns, improving search visibility, and translating performance... Christina supports Synapse clients across PPC, SEO, and analytics, optimizing campaigns, improving search visibility, and translating performance data into actionable insights. A graduate of the University of New Hampshire in 2024, she co-led the universitys digital marketing agency. Christinas SEO experience began during a 2023 internship, working on commerce content for major digital media brands. Since joining Synapse in June 2024, she has continued to grow her digital marketing expertise... - [Roberto Profeta](https://www.synapsesem.com/team/roberto-profeta/): Roberto leads engineering and intelligent automation initiatives at Synapse, partnering closely with teams across the agency to build predictive... Roberto leads engineering and intelligent automation initiatives at Synapse, partnering closely with teams across the agency to build predictive workflows, automate complex data pipelines, and develop agentic AI tools that unlock actionable intelligence for clients. Roberto graduated from the University of Florida in 2023 with degrees in Mechanical Engineering and Economics, and is currently pursuing his Master of Science in Analytics at the Georgia Institute of Technology. Before joining... - [Shea Rulon](https://www.synapsesem.com/team/shea-rulon/): Shea manages paid search and SEO initiatives at Synapse, overseeing strategy, performance, and ongoing optimization to drive measurable results for... Shea manages paid search and SEO initiatives at Synapse, overseeing strategy, performance, and ongoing optimization to drive measurable results for clients. She brings a data-driven, strategic approach to search marketing, helping clients maximize performance throughout the full search ecosystem. Before joining Synapse, Shea worked in agency and in-house environments, managing paid search efforts for large eCommerce and B2B brands. Her most recent role focused on paid search execution for a... - [Isha Liu](https://www.synapsesem.com/team/isha-liu/): Isha supports Synapse clients across PPC, SEO, and digital analytics, with a focus on translating data into thoughtful strategy and ongoing... Isha supports Synapse clients across PPC, SEO, and digital analytics, with a focus on translating data into thoughtful strategy and ongoing optimization. Isha graduated from Dartmouth College in 2022 with a degree in Quantitative Social Science and Psychology. Before joining Synapse, she worked at a customer experience agency in an analytics-focused role, building a strong foundation in user behavior and measurement. With Synapse Labs, Isha designs and builds tools for automation, data... - [Ali Klein](https://www.synapsesem.com/team/ali-klein/): Ali helps SEO and social media clients grow visibility and engagement through strategic content, analytics, and performance-driven campaigns. She... Ali helps SEO and social media clients grow visibility and engagement through strategic content, analytics, and performance-driven campaigns. She brings a balanced approach that blends creative storytelling with data-backed insights to drive meaningful results. Ali graduated from Bentley University in 2021 with a degree in Marketing and minors in Psychology and Information Design & Corporate Communication. Prior internships in social media, email marketing, and operations set the foundation for... - [Nick Valiton](https://www.synapsesem.com/team/nick-valiton/): Nick leads SEO client partnerships at Synapse while shaping the agencys broader SEO strategy and growth initiatives. As Associate Director of SEO... Nick leads SEO client partnerships at Synapse while shaping the agencys broader SEO strategy and growth initiatives. As Associate Director of SEO and Agency Growth, he partners closely with clients to unlock visibility, engagement, and long-term performance, while fostering new agency capabilities, partnerships, and business development. Before joining Synapse, Nick worked at a major digital agency in Boston, where he helped a national eCommerce brand accelerate sales and supported a global... - [Stacy Hughes](https://www.synapsesem.com/team/stacy-hughes/): Stacy develops data-driven strategies, optimizes content, and leads insights across social channels, elevating brand visibility and accelerating... Stacy develops data-driven strategies, optimizes content, and leads insights across social channels, elevating brand visibility and accelerating client performance. She blends analytical rigor with creative storytelling to drive meaningful engagement. Stacys early career in advertising agencies laid the foundation for her branding and integrated marketing. From naming and collateral to billboards and radio, shes always focused on crafting strategies that connect and inspire action. While the... - [Ally Doucette](https://www.synapsesem.com/team/ally-doucette/): Ally specializes in paid search, reporting, and analytics, overseeing account performance while mentoring and training Synapses junior analysts.... Ally specializes in paid search, reporting, and analytics, overseeing account performance while mentoring and training Synapses junior analysts. She brings a strategic, data-informed approach to every campaign, helping clients drive measurable growth and efficiency. A 2018 graduate of Bentley University with a degree in Marketing, Ally joined Synapse as a digital marketing specialist. She has since earned a masters degree in Digital Marketing and Analytics from St. Edwards University. Her early... - [Jen Casali](https://www.synapsesem.com/team/jen-casali/): Jen leads strategy, performance, and ongoing optimization across Google and Bing campaigns. She applies data-driven insights, continuous testing,... Jen leads strategy, performance, and ongoing optimization across Google and Bing campaigns. She applies data-driven insights, continuous testing, and platform expertise to deliver efficient growth and strong ROI for clients across a wide range of industries. A true Synapse lifer, Jen joined the team after graduating from Boston University with a degree in Mass Communications, and shes been growing alongside the agency ever since. With 12 years of experience managing high-budget PPC programs,... - [Sara Burgess](https://www.synapsesem.com/team/sara-burgess/): Sara leads strategy across Synapses full SEO portfolio, guiding brands to stay visible in the evolving search landscape while managing a standout... Sara leads strategy across Synapses full SEO portfolio, guiding brands to stay visible in the evolving search landscape while managing a standout team of analysts and content writers. Before joining Synapse, Sara ran day-to-day operations for a fair-trade fashion boutique and built a thriving freelance writing practice where she first partnered with Synapse. With ten years in SEO and a deep background in copywriting and editing, Sara blends creative storytelling with data-driven strategy to... - [Tony Colafrancesco](https://www.synapsesem.com/team/tony-colafrancesco/): Tony leads Synapses Client Services organization, guiding our channel teams and integrated analytics and technology functions to deliver growth,... Tony leads Synapses Client Services organization, guiding our channel teams and integrated analytics and technology functions to deliver growth, clarity, and measurable performance for our partners. With more than 13 years in Paid Search, hes helped brands navigate transformative shifts in the digital landscape, always with an eye toward smarter strategy, operational excellence, and long-term business impact. Before joining Synapse, Tony directed Paid Search strategy at leading Boston agencies,... - [Mark Casali](https://www.synapsesem.com/team/mark-casali/): Mark partners with clients to design, implement, and optimize lead-generation and customer-acquisition strategies that drive measurable growth.... Mark partners with clients to design, implement, and optimize lead-generation and customer-acquisition strategies that drive measurable growth. Before founding Synapse, he worked as a Certified Public Accountant, providing audit, tax, and consulting services across manufacturing, retail, and non-profit sectors; experience that continues to inform his analytical, business-first approach to performance marketing. With 15+ years in SEM and SEO, Mark has helped grow Synapse into a successful agency... - [Paul Benson](https://www.synapsesem.com/team/paul-benson/): Paul leads the agencys growth and service delivery initiatives across the Boston office. He brings more than 20 years of performance marketing... Paul leads the agencys growth and service delivery initiatives across the Boston office. He brings more than 20 years of performance marketing experience, shaping strategy for enterprise brands and guiding Synapses evolution since its founding. Before launching Synapse, Paul led strategy and growth for iProspects largest clients, including Staples and IAMS, experience that helped form the analytical and results-driven foundation Synapse is known for today. Over the past 14 years, he has helped... ## Key Pages - [Higher Ed Dash/Report Multi-Download](https://www.synapsesem.com/2026-higher-ed-report-dashboard-access/): A comprehensive walkthrough of our data and key findings, with actionable next steps you can employ this week. Visit our Looker dashboard featuring... A comprehensive walkthrough of our data and key findings, with actionable next steps you can employ this week. Visit our Looker dashboard featuring the data collected as part of this study. See where your school shines, and where gaps exist. We have built one of the strongest teams in the industry to help you tackle your biggest performance marketing challenges and identify new ways to efficiently scale your programs. Were consultants, strategists, analysts and tacticians, working together to... - [Higher Ed Industry Report - Landing Page](https://www.synapsesem.com/2026-higher-ed-industry-report/): AI search is reshaping how prospective students evaluate colleges, yet many New England institutions remain underrepresented in Googles AI... AI search is reshaping how prospective students evaluate colleges, yet many New England institutions remain underrepresented in Googles AI Overviews for their most important programs. This report breaks down where schools stand today, highlights gaps in visibility, and shows how shifting search behavior, especially among Gen Z, is influencing enrollment decisions. We have built one of the strongest teams in the industry to help you tackle your biggest performance marketing challenges and... - [Higher Ed Industry Dashboard](https://www.synapsesem.com/2026-higher-ed-dashboard/): AI search is reshaping how prospective students evaluate colleges, yet many New England institutions remain underrepresented in Googles AI... AI search is reshaping how prospective students evaluate colleges, yet many New England institutions remain underrepresented in Googles AI Overviews for their most important programs. This dashboard features data collected between April and May 2026, showcasing the AI Overview visibility of 113 colleges and universities across New England and neighboring states. We have built one of the strongest teams in the industry to help you tackle your biggest performance marketing challenges and identify... - [2026 PPC Trends eBook - Landing Page](https://www.synapsesem.com/2026-ppc-trends-ebook/): Paid Search is being rewritten by AI, from multi-ad serving and AI Overviews to Performance Max, AI Max, and the public launch of ChatGPT Ads.... Paid Search is being rewritten by AI, from multi-ad serving and AI Overviews to Performance Max, AI Max, and the public launch of ChatGPT Ads. Simple keyword bidding and static ad copy no longer cut it. Our new eBook breaks down the five trends defining PPC in 2026, and what performance marketers need to do now to capture share across an expanded, AI-driven SERP. We have built one of the strongest teams in the industry to help you tackle your biggest performance marketing challenges and... - [2026 SEO Trends eBook - Landing Page](https://www.synapsesem.com/2026-seo-trends-ebook/): AI search is rewriting the rules of organic visibility, with some sites seeing organic blog traffic decline up to 50% year-over-year as AI... AI search is rewriting the rules of organic visibility, with some sites seeing organic blog traffic decline up to 50% year-over-year as AI Overviews, ChatGPT, and Perplexity answer queries directly without the click. Our new eBook explores why brand mentions are replacing rankings as the new currency of search, and what every performance marketer needs to do differently in 2026. We have built one of the strongest teams in the industry to help you tackle your biggest performance marketing... - [Unsubscribe](https://www.synapsesem.com/unsubscribe/): You have been unsubscribed from this email sequence. You'll no longer receive email messages related to this topic. - [AI Ad Revolution eBook - Landing Page](https://www.synapsesem.com/ai-ad-revolution-ebook-lp/): AI search is reshaping discovery, with many sites already seeing 2040% YoY organic traffic declines as Google AI Overviews answer queries directly... AI search is reshaping discovery, with many sites already seeing 2040% YoY organic traffic declines as Google AI Overviews answer queries directly in the SERP. Our new eBook explores why the outlook for paid search and ads in AI engines may be more optimistic than many marketers expect. We have built one of the strongest teams in the industry to help you tackle your biggest performance marketing challenges and identify new ways to efficiently scale your programs. Were consultants, strategists,... - [Thank You - Free SEO Audit](https://www.synapsesem.com/thank-you-free-seo-audit/): Thank you for contacting us! We appreciate your message and will get back to you shortly. Weve received your request and our team is already reviewing the information you submitted. - [Dashboard Demo](https://www.synapsesem.com/dashboard-demo/): GET A DEMO See the AI Dashboard in Action Today! Our custom built AI dashboards enable marketing teams to discover their brand's visibility across AI... Our custom built AI dashboards enable marketing teams to discover their brands visibility across AI Overviews and AI engines like ChatGPT. Contact us today to set up a call with our dashboard analytics team! - [Free AI Overview Visibility Audit](https://www.synapsesem.com/ai-visibility-audit/): Have questions or want to collaborate? Contact Synapse today and discover how we help clients turn strategy into performance and consistently... For the latest digital marketing news, trends, insights and more. - [eBooks](https://www.synapsesem.com/ebooks/): Access Synapse eBooks for deep, practical insights that help you make smarter marketing decisions and drive results. Your go-to resource for in-depth, data-backed guides designed to help you solve real marketing challenges. For the latest digital marketing news, trends, insights and more. - [Ultimate Guide to AI Engine Overviews For 2025](https://www.synapsesem.com/ai-engine-ultimate-guide-2025-lp/): Weve researched and analyzed our client data to compile one of the most comprehensive guides to ranking in AI Overviews. Download today! Weve researched and analyzed our client data to compile one of the most comprehensive guides to improving AI visibility. Learn how AI engines formulate their responses, how to measure your brands visibility, and discover 12 valuable tactics to improve your sites performance today. We have built one of the strongest teams in the industry to help you tackle your biggest performance marketing challenges and identify new ways to efficiently scale your programs. Were consultants, strategists,... - [Ultimate Guide to AI Overviews For 2025](https://www.synapsesem.com/ai-overview-ultimate-guide-2025-lp/): Weve researched and analyzed our client data to compile one of the most comprehensive guides to ranking in AI Overviews. Download today! Weve researched and analyzed our client data to compile one of the most comprehensive guides to ranking in AI Overviews. Learn how AI Overviews (AIOs) are formulated, how to measure your brands visibility, and the 9 most valuable tactics to improve your sites performance. We have built one of the strongest teams in the industry to help you tackle your biggest performance marketing challenges and identify new ways to efficiently scale your programs. Were consultants, strategists, analysts and... - [Thank You](https://www.synapsesem.com/thank-you/): Thank you for contacting us! We appreciate your message and will get back to you shortly. 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