Synapse SEM is led by company founders Mark Casali and Paul Benson.
Mark and Paul bring a wealth of experience in the online marketing, finance, and consulting fields to better advise the management of your company. Their approach is to translate complex data analysis into meaningful opportunities and strategic recommendations.
Mark began his career in the financial industry where he served as a registered CPA and consultant for Cohn Reznick, one of the largest accounting firms in the country. With a strong financial background, Mark brings a unique data-focused perspective to the SEM industry.
As company Co-founder, he serves as a financial advisor to all Synapse clients by ensuring that the strategies maximize results where they matter most—the bottom line. He is also experienced in statistical and financial modeling to help identify otherwise unexposed opportunities for clients.
Mark is a graduate of Babson in Wellesley Massachusetts. At Babson, Mark earned a Bachelor of Science Degree, magna cum laude, in Business Management, and achieved a Master’s Degree, summa cum laude, in the Science of Accounting at the F.W. Olin Graduate School. Mark has over five years in the SEM industry and is now co-teaching a search engine marketing course at Babson College.
As an online marketer for over ten years, Paul has worked with Fortune 500 B2B and B2C companies across multiple verticals. Paul first established himself in the SEM space with iProspect, one of the most respected firms in the search engine marketing industry.
Paul has also consulted for several small and medium-sized businesses, helping traditional marketing firms leverage online channels to increase sales for their clients. As the co-founder of Synapse SEM, Paul oversees the strategic direction and growth initiatives for all Synapse clients. Paul has hosted several webinars, written articles and conducted trainings focused on advanced paid search strategies and tactics to maximize efficiency.
Paul earned his Bachelor of Science degree from the University of Rhode Island, and earned his MBA, cum laude, from Babson College.