Synapse SEM Blog
What You Need to Know About Google’s Expanded Text Ads
In our latest blog post regarding expanded text ads (ETAs), we talked about the expected outcomes of running expanded text ads within your campaigns. Now that we’ve had these ads live for a few months for several of our clients, we found some surprising results and unexpected outcomes. When first launching this new ad format […]
Landing the Featured Snippets Spot in Google
Since its inception, Google has tried to satisfy searchers’ intent and deliver the most streamlined user experience. And with each update, each algorithm, each new feature, the search engine superstar gets closer to the mark. Featured Snippets, first introduced back in 2014, are one of Google’s greatest strides in meeting searchers’ needs. They replace syntax […]
What Role Do View-Through Conversions Play in the Display Network?
Just about everyone who has used the internet is familiar with seeing those pesky Remarketing ads. In fact, every time I tell someone that I work in the digital marketing field, it almost is directly followed by the same question, “Are you the ones that make those creepy ads that follow me around on every […]
Consider These Three Things To Succeed with Report Automation
Reporting, some folks refer to it as a necessary evil, and others call it a fundamental tool for business. No matter what your thoughts are on the matter, if you are reading this, it is because your reporting efforts are taking too much time, costing too much money, or are getting too complex. Hence, you have decided to look […]
Why Custom Landing Pages are More Important than Ever
“I’m afraid our paid search campaigns have plateaued; how do you expect to achieve the aggressive growth goals we have set for our account?” Stop me if you think you’ve heard this one before. As many can attest, you will find that most of the conversions and revenue you see from your campaigns will be […]
How to Drive Brand Engagement through Facebook Ads
Facebook is becoming too big to ignore. The social media giant trumps all other social channels with more than 1.65 billion active users each month. Over 66 percent of these users log into Facebook on a daily basis. Each user spends an average of 21 minutes on Facebook each day. What does this mean for […]
Check Out Google’s Newly Launched Beta: Expanded Text Ads
In the latest shake-up in the world of AdWords, Google rolled out a closed beta for expanded text ads starting in Q2 of 2016. This update came soon after Google’s last big SERP change when they removed the right hand rail ads completely. If you haven’t yet received the details surrounding this update, then you’re […]
How Removing Silos Between Your Marketing And Technical Teams Can Help You Succeed In The SEM Space.
Search Engines are becoming smarter. Google, for instance, has recently shifted their model from connecting users to high-quality results, to also becoming a knowledge base in and of itself. The emergence of big data, predictive analytics, answer boxes, and knowledge graphs into Google Search has resulted in customizable results that aim to be more relevant […]
Attribution Intro With Visual IQ CMO Bill Muller
Cross-channel attribution is a hot topic these days. We’ve been asked by many clients recently what they need to know about attribution and how it could be used to help improve their marketing results. To get answers, we went to industry leader (and current client) Visual IQ and sat down with their CMO, Bill Muller. […]
Why First Click Attribution is Critical For E-Commerce Companies
Picture yourself searching online for that special, “stand out” birthday gift for your dad, who is not exactly easy to impress. You may start off searching for “best gifts for dad.” This search leads you to click on a paid search ad, advertising the perfect watch for Dad. Right then and there, you click “buy […]
