Synapse SEM Blog

short-form video popularity rising

Reels. Shorts. TikToks. How The Consumption of Video is Evolving

In today’s digital age, video content has become an integral part of our daily lives. In fact, 93% of social media marketers say video is a vital component of their social media strategy. Video has been a buzzword in marketing for years, and today brands are using it to establish a clear voice and devoted […]

Google Ads Experiments: Key Features & Best Practices

It’s no secret that a/b testing is imperative to a successful paid search program—but what does that mean, and what can it look like? There are several approaches you can take when running tests for your paid search campaigns. Maybe you are testing landing pages, running new ad copy, or trying to determine the best […]

Continuous scroll click-through rate

How Google’s Infinite Scroll Impacted the SERP for Good

“No one clicks over to Page 2”. We’ve all heard this timeless quip, that no one in their right mind would ever be so bold as to want more than 10 options to find what they’re looking for. Publishers and brands would fight for their page 1 rankings, as this, we were told, was the […]

GA4 POV: Top 3 Benefits and Challenges

Have you recently migrated to GA4 but are still getting up to speed on the actual differences (the good and the bad) between GA4 and Universal Analytics? If so, this blog is for you! By now we’ve all heard of Google Analytics 4 (GA4) and a majority of us have spent hours and resources migrating […]

Top 5 AI SEO Tools of 2023 (+ How to Use AI for SEO and Content Marketing)

No matter where you stand on AI, it’s no longer something we can ignore. In 2022 alone, AI companies received $1.37 billion in venture capital — which is more than in the previous five years combined. And businesses are taking note. According to a recent survey from IBM, 77 percent of businesses used or explored […]

google product reviews system updates

What is the Google Product Reviews System, and What Does it Mean for Your Digital Marketing Strategy?

Reviews are incredibly impactful – and essential – for business marketing and profitability. According to a recent study, over 99% of online shoppers refer to reviews when making purchase decisions, making them the top factor impacting consumer choices. (Source: Power Reviews) However, reviews don’t just influence buying behavior – they can also boost your business’ […]

Export to BigQuery

How to Export Google Analytics Data to BigQuery

Google has announced that Universal Analytics will be sunsetting on July 1, 2023.  Per their website, “On July 1, 2023, standard Universal Analytics properties will no longer process data.” On top of the challenge of learning an entirely new analytics platform in GA4, digital marketers are also facing the daunting prospect of losing their historical […]

google analytics sampling

How to Avoid Sampling When Exporting Universal Analytics Data

Synopsis: Options are limited if you’re looking to avoid sampling when exporting your historical universal analytics data in preparation of the migration to GA4.  Our new tool, the Analytics Data Extractor (ADE), reliably and accurately extracts, stores and visualizes your historical Universal Analytics data and prevents your data from being lost.  Learn how you can […]

How to Use Impression Share to Project PPC Budget

PPC advertising budgets can be one of the most difficult tasks for marketers to figure out as there are many factors affecting this decision. But don’t worry, Synapse is here to help. While it may seem daunting, there are a number of valuable (yet often overlooked) metrics that can be instrumental in figuring out the […]

paid review websites for B2B companies

The Benefits of Investing in B2B Paid Review Sites Like Gartner’s Digital Market

It’s no secret that reviews are pivotal to the success of your business, regardless of the industry. Whether you are shopping for a birthday gift on Amazon or looking for a design team to revamp your company’s website, reviews are paramount in influencing a purchase. In 2022, Google released a series of Product Review Updates, […]