The 2019 Guide to Choosing the Right SEM Partner Choosing the wrong SEM partner can cost you significant time, money and effort. And choosing a partner isn’t easy; even if you’ve received a referral from a friend or colleague, you’ll still be wondering whether that agency can meet the specific needs of your business. Agencies […]
About Paul Benson
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Entries by Paul Benson
Boston, MA – January 21, 2018 – Synapse SEM, a specialized search engine marketing firm, announced year-over-year revenue growth for its seventh consecutive year. Coming off its most successful year yet, the agency has now grown every year since its inception in 2011. The agency attributes its growth to two critical factors, including its exceptional […]
Cross-channel attribution is a hot topic these days. We’ve been asked by many clients recently what they need to know about attribution and how it could be used to help improve their marketing results. To get answers, we went to industry leader (and current client) Visual IQ and sat down with their CMO, Bill Muller. […]