Back in October Google announced they were making some changes, and campaigns would now be eligible to spend up to twice their daily budget. Here we discuss the background on that change, feedback from around the industry, and how it has impacted Synapse clients. The Update: Beginning October 4, 2017, Google announced their AdWords […]
About Krysten Muldoon
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Entries by Krysten Muldoon
One of the more recent updates within Google AdWords is automated call extensions for landing pages that prominently feature phone numbers. This update was announced in early January, and just rolled out last month. As many advertisers were notified, the update by Google is intended to make it easier for users to make calls to […]
One of the most common questions that arises in the world of digital marketing is, ‘how do I most effectively allocate my digital marketing budget?’ This question comes up frequently amongst our clients, and unfortunately there is no cut and dry response. The answer to this question depends upon many factors, but for the purpose […]
In our latest blog post regarding expanded text ads (ETAs), we talked about the expected outcomes of running expanded text ads within your campaigns. Now that we’ve had these ads live for a few months for several of our clients, we found some surprising results and unexpected outcomes. When first launching this new ad format […]
In the latest shake-up in the world of AdWords, Google rolled out a closed beta for expanded text ads starting in Q2 of 2016. This update came soon after Google’s last big SERP change when they removed the right hand rail ads completely. If you haven’t yet received the details surrounding this update, then you’re […]
In late February of this year, Google confirmed that they will no longer be serving PPC ads in the right hand rail of the search results. While this came as a shock to many, it is something Google has been testing since 2010 and just recently decided to roll out permanently. The online giant has […]