Articles

Are Slow Site Load Times Crippling Your Digital Marketing Programs?

Sluggish site load times are a core finding on over 50% of the Technical SEO audits we perform for our clients.  When we present our clients the data and show them Google’s Page Speed Insights, we’re often asked, “Is it worth investing to improve these load times?”. Even in a world with limited budgets and […]

investing in search

4 Considerations When Determining Your PPC and SEO Budgets

One of the most common questions that arises in the world of digital marketing is, ‘how do I most effectively allocate my digital marketing budget?’ This question comes up frequently amongst our clients, and unfortunately there is no cut and dry response.  The answer to this question depends upon many factors, but for the purpose […]

content marketing mistakes

6 Rookie SEO Mistakes Bringing Down Your Content Marketing Strategy

Business owners, CMOs, marketing VPs – step up to the plate.  If your website is falling below page one in Google, or struggling to rank at all, you may feel like your digital marketing efforts are at a loss.  You may be losing quality traffic and qualified leads or sales to your competitors.  You may […]

Enhanced CPC vs. Manual Bidding Test

Many search marketers may be afraid to admit it, but we aren’t always perfect. There are always some things that can be done better but great search marketers know when to admit these faults and allow for a little help. Recently we learned that Google AdWords had recently adjusted their enhanced CPC bidding strategy to […]

How to Grow Your RLSA Campaigns with Similar Audiences

If you are a Google advertiser you have, without a doubt, been plagued with the client’s request of “How do we grow more traffic?” Growing traffic for any search engine marketer isn’t exactly a difficult task. You can increase bids, target new locations, or switch up your match types. You can launch Display or Remarketing […]

google mobile updates

The Impact of Google’s Latest Mobile Updates

Earlier in August, Google unveiled multiple changes to their mobile market that will significantly impact overall paid search marketing strategies. First, cross device conversions will now automatically be tracked under all conversions within AdWords.  Second, Google will be making long-awaited changes to their device level bidding. Both of these updates will allow more control over […]