Articles

How Much Automation is TOO Much in Google Ads?

It is no secret that the entire world is moving towards a more automated way of life. There are now cars that can parallel park themselves, grocery stores with no cashiers, and apps that can use AI to make Elvis sing Taylor Swift songs. The same shift is happening across the digital marketing world with […]

The Evolution of Google Ads Match Types

In the realm of online advertising, Google Ads has long been a cornerstone for businesses seeking to connect with their target audience through Pay-Per-Click (PPC) campaigns. Over time, Google has continually refined its advertising platform, including the evolution of match types. While match types initially provided advertisers with greater control and precision, there has been […]

Google Ads Experiments: Key Features & Best Practices

It’s no secret that a/b testing is imperative to a successful paid search program—but what does that mean, and what can it look like? There are several approaches you can take when running tests for your paid search campaigns. Maybe you are testing landing pages, running new ad copy, or trying to determine the best […]

Continuous scroll click-through rate

How Google’s Infinite Scroll Impacted the SERP for Good

“No one clicks over to Page 2”. We’ve all heard this timeless quip, that no one in their right mind would ever be so bold as to want more than 10 options to find what they’re looking for. Publishers and brands would fight for their page 1 rankings, as this, we were told, was the […]

GA4 POV: Top 3 Benefits and Challenges

Have you recently migrated to GA4 but are still getting up to speed on the actual differences (the good and the bad) between GA4 and Universal Analytics? If so, this blog is for you! By now we’ve all heard of Google Analytics 4 (GA4) and a majority of us have spent hours and resources migrating […]

Top 5 AI SEO Tools of 2023 (+ How to Use AI for SEO and Content Marketing)

No matter where you stand on AI, it’s no longer something we can ignore. In 2022 alone, AI companies received $1.37 billion in venture capital — which is more than in the previous five years combined. And businesses are taking note. According to a recent survey from IBM, 77 percent of businesses used or explored […]