4 Best AI Video Generators for Marketing in 2024
As businesses increasingly invest in video content, the numbers speak for themselves. According to HubSpot’s State of Marketing Report, 87% of video marketers confirm that incorporating video content has led to an increase in traffic to their websites. Additionally, 80% of video marketers say that incorporating video content has directly contributed to increased sales. In […]
What is Helpful Content? A Guide to Google’s Helpful Content Updates
You might ask yourself: “Helpful content? Who’s creating UNhelpful content?” Believe it or not, there are many websites out there designed to exploit Google’s ranking algorithms to make a quick buck. Some good news: If you’re already concerned about keeping your website helpful, you probably don’t need to be concerned about these algorithm changes. Most […]
When and How to Use Broad Match Keywords
The landscape of match types across paid search is constantly changing. More recently, Google has pushed users away from the traditional exact and phrase match types to the notoriously avoided broad match. For years, advertisers were content with utilizing phrase match and exact match terms because they were safe and often resulted in relevant queries. […]
Guide to the GA4 BigQuery Export
The switch from Universal Analytics to Google Analytics 4 (GA4) has come with both benefits and challenges for marketers. One of the most exciting benefits on the data analysis and warehousing front is the free (no 360 required!) BigQuery link. This link allows you to seamlessly export your GA4 data into Google BigQuery—a powerful, fully […]
UA VS. GA4: A GA4 Guide for Beginners
Are you used to Universal Analytics and dreading learning the new GA4 interface? If you’re unsure of how to jump into the new platform, where to find reports, or how to analyze your site data, you’ve come to the right place. Read on to get an overview of the new analytics platform, including metric definitions, […]
What You Need to Know About the Data-Driven Attribution Model In GA4
First click, linear, time decay, and position-based attribution models are going away across Google Ads and Google Analytics Starting in May 2023, Google will remove the ability to select first click, linear, time decay, and position-based attribution models for conversion actions in Google Ads that do not already use one of these models. Starting in […]
